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Our Basecamp program delivers a customized learning and development experience tailored to your company's specific needs and stage of development. Founders work with the Basecamp curriculum leader to develop an intense thirteen week plan for applying Lean Canvas principles and other applicable frameworks to the company’s most important priorities.


This dynamic, customized approach recognizes that a one-size-fits-all program doesn’t necessarily address the unique situation, needs, stage of development, and goals of each company in the group. Many Basecamp company founders have previously attended Lean Canvas workshops and are familiar with the core concepts and frameworks. Basecamp provides founders an opportunity to apply those concepts to their business through a customized plan and one-on-one engagement with the curriculum leader.

As a reminder, grasshopper, this is one-on-one mentorship and guidance. Your experience will be unique to you, because your start-up is unique.

The program culminates in a pitch to the Winston Starts advisory group and upper management for consideration of advancing to our Ascent program.


Program Duration: 12 Months (including our 13 week curriculum)

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Hal Eason is a serial entrepreneur and investor whose ventures have included biotech startups, software companies, and a rental real estate business. He has a passion for coaching and developing entrepreneurs and emerging leaders. He holds an M.B.A. with High Distinction from Harvard Business School, a Master of Divinity degree from Southwestern Baptist Theological Seminary, and a B.A. from Vanderbilt University. Hal currently serves on the executive teams of Foenestra Corporation, a technology spin-out company from Wake Forest University, and Vertigo Media Inc., a Charlotte-based mobile app company. 


 Think you’ve got what it takes? Apply now to be considered for our next cohort.


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