Hal Eason, CEO – serial entrepreneur, former Bain consultant, HBS MBA
Carr Lane Quackenbush, Chief Innovation Officer – former president, Medela
Meg Alden, MD, Chief Medical Officer – pediatrician, biomedical engineer
Kristen Fields, Director of Marketing – former AVP L’Oreal
Key Advisors/Board Members
Anita Balaji – Director
Femtech, consumer products
Number of Employees
$5M raised from institutions, family offices, and angels
HBS Alumni Angels
Fulcrum Financial Partners
Arial Savannah Angel Ptnrs
Wisconsin Investment Ptnrs
Monthly Burn Rate
Use of Funds
50% Product Development
Momtech, under its “mōmi” brand, makes life better for moms and their babies with revolutionary patented products that replicate natural nursing – the “bottle that works like a mom” and the “breast pump that works like a baby”.
The mōmi bottle nipple is the only nipple with (patented) compression shut-off, replicating the biomechanical function of nursing to overcome bottle refusal and nipple confusion.
The patented mōmi breast pump uses a soft silicone bladder to apply positive pressure like a baby’s tongue, in addition to suction, to extract milk naturally, reducing pain and swelling.
Baby bottles are a fragmented industry with little innovation in decades. Most players seek to differentiate on claims of “natural” – expressed in shape, appearance, even color – but only mōmi delivers natural biomechanical function.
Breast pump innovation in recent years has focused on miniaturization and convenience. Willow and Elvie have proven the ability to disrupt entrenched Medela and Spectra. mōmi enters the scene with disruption along a new dimension – comfort.
Business Model and Distribution Channels
Momtech launched sales of the mōmi bottle in December 2022 direct-to-consumer from our web site. We plan to explore retail opportunities beginning in mid-2023.
Our Director of Marketing previously grew a $100M women’s consumer product brand from 12% share to 20% share over six years, with strategies encompassing d2c and major retail alike. She brings the playbook and experience to execute a comprehensive marketing strategy.