TRY
Contact: Jake Tyndall, Founder
Address: 4503 Ellicott Station Parkway, Charlotte, NC, 28210
Phone: 7046540507
Email: [email protected]
Website: trywhatsnext.com
Management
Founder & CEO, Jake Tyndall,
ex Head of Mobile @ LendingTree CTO, Sulabh Agarwal,
ex Lead iOS Engineer @ LendingTree
Key Advisors/Board Members
Alex Smereczniak
Andrew Ashur
Jeff Tonidandel
Dan Ariely
Industry
Food / Social Media
Year Founded
2022
Number of Employees
FT: 1
PT: 4
Contractors 3
Bank
Brex
Law Firm
None
Current Investors
None
Monthly Burn Rate
$5k
Financing Sought
$500k
Use of Funds
80% Product Development
10% Content Creator Partnerships
6% Tech Stack
4% Legal and Administration
Business Description
A place where Friends can pick what to TRY next, businesses manage Creator partnerships, and Creators earn referrals.
Company Background
Jake was tired of endless searching for restaurants and always wanted to start his own company. He saw a growing Creator economy and knew search was changing. He interviewed 100+ people and built an MVP which has been well received by 1000 users in 60 days.
Problem/Solution
28.8M Americans use TikTok to pick restaurants, not Google or Yelp (2B).There is no good way to see and search someone’s favorite places on social media. LTK (LiketoKnowit, $3B) has built clothing affiliate marketing but no one has built a restaurant solution. Beli, Out of Office, and others provide favorite lists but duplicate Creator efforts outside of Social.
Products/Services
Creators reuse existing Social content in TRY to create rich experiences their followers can search, filter, and sort through to pick a restaurant. Creators link their TRY profiles in Social, engaging followers in the moment. Restaurants partner with Creators to drive traffic in measurable ways.
Technologies/Special Know-how
We developed an algorithm to show personalized, filtered results of the best restaurants. We integrate directly in Social bios to link Creator’s favorite places. Location data will be shared with restaurants to demonstrate Creator campaign performance.
Markets
300M Americans are on Social viewing 50M Content Creators, while 402K Restaurants spend money to advertise on Social. TRY’s target is the 70M GenZs now working, driving, and dining.
Competition
Incumbents are Yelp and Google but they are too reliant on Ads to pivot into Creator referrals. Innovators are Beli, Out of Office, Seek, and others which could adopt our go-to market approach but haven’t positioned themselves as a tool for Creators and Restaurants.
Business Model and Distribution Channels
We will build profiles for Creators, pitched as a tool for audience engagement and referral earning potential. Followers will view Creator TRY links in bio (already hitting 1.8x views), saving places to TRY later in their own TRY list in the app (already converting at 40% downloads). We will measure foot traffic to restaurants to drive demand for Restaurant/Creator partnerships. We will also experiment with “tips” to Creators from Followers to see hidden lists.