Güipil Publishing House
Contact: Rebeca Segebre / President
Address: 500 W 5th St #400, Winston-Salem, NC 27101
Phone: 305-790-6338
Email: [email protected]
Management
(Rebeca Segebre, CEO & Founder – 15 years of experience in the publishing industry in ths Spanish market)
(Victor Aparicio, CMO & co-founder) 10 years of digital marketing and e-commerce.
Key Advisors/Board Members
Lee Thompson
Myles Thompson
Rick Leander
Industry
Multimedia and electronic book publisher
Year Founded
2017
Number of Employees
FT: 2
PT: 1
Contractors: 6
Bank
Wells Fargo
Law Firm
Dade C. Business Management
Current Investors
Bootstrapped since day one + god’s help.
Monthly Burn Rate
$10K
Financing Sought
$375K
Use of Funds
25% Product Develop./ Inventory
45% Marketing/Sales
30% Operations/new hire
Business Description
We empower aspiring Latina authors to craft their stories into compelling books, providing guidance, tools, and promotion strategies to amplify their impact in their community, family, and business.
Company Background
When I embarked on the journey of motherhood through adoption, I found solace in blogging, learning from others and sharing my experiences. Witnessing the challenges faced by orphaned children, I felt compelled to act. This led me to write a book, becoming a recognized author. Now, Güipil Publishing exists to empower Latina women to share their stories and impact their communities.
Problem/Solution
One of the critical pain points in the industry is the lack of guidance and support for aspiring authors, leading to wasted time and financial resources. Our approach addresses this by providing clients with a proven step-by-step book publishing plan, accompanied by a structured timeline and support from a dedicated writer coach. Additionally, our online community not only purchases the new authors books also support the publisher efforts in terms of marketing, promotion, and sales for new authors, predicting and securing a significant number of sales with the support of this community offering our new authors a comprehensive solution to industry challenges.
Products/Services
Book launching service to introduce their work to the market, maximizing exposure and sales potential. Our dedicated writer coach ensures authors feel empowered and confident throughout the writing process, resulting in high-quality, impactful books. Year-long marketing plan equips authors with the tools and strategies needed to promote their books effectively. Opportunity to sell author copies. Participation in the Güipil festival and inclusion in our “Be Positive, Be Amazing” book series for public schools and libraries provide authors with valuable exposure.
Technologies/Special Know-how
Our technology is developed in-house, leveraging cutting-edge tools and expertise to create a robust online learning platform for our academy. This platform is continuously optimized to provide an exceptional learning experience for our users. Additionally, our highly converting sales funnel utilizes advanced marketing techniques and automation tools.
Markets
Our target market comprises Latina women aspiring authors in the U.S with a passion for storytelling and a desire to make a positive impact through their writing. Within this market, segments may include Latino Business owners aspiring authors seeking guidance and support in publishing their books, as well as established authors looking to expand their reach with the Guipil Festival, and/or translation to English and other languages. The potential market size is significant, given the growing population of Latina women in the US, estimated at over 28 million as of 2020, with a projected growth rate of approximately 3% annually. U.S. Census Bureau
Competition
Our competitors include traditional publishers, independent publishing services, and online platforms. Future competition may arise from niche services. External risks include shifts in consumer preferences and technological changes. Our edge lies in personalized guidance and a supportive community for Latina authors.
Business Model and Distribution Channels
We utilize direct sales and digital marketing to reach aspiring Latina authors. Our current achievements include Guipil Festival establishing a strong presence, and building and growing fans to create brand awareness, this year is already on the agenda to expand the impact of the festival to Texas and Florida. Our Guipil Academy subscription-based model offers flexible pricing, convenient online delivery, and recurring revenue.