Winston-Salem is known for its diversity of business and community with a strong and unwavering commitment to the arts, excellence in healthcare research and technology, and opportunities for specialized and advanced education.

Winston Starts is located downtown in what is known as the Central Business district. Our offices are a short walk (or at the most a short drive) away from bars, restaurants, music venues, art galleries, performance spaces, museums and much, much more.

Visit the Downtown Winston-Salem Partnership website for a robust directory of options to work, play, learn and live.

Fourth Street

Fourth Street is the main business corridor in downtown Winston-Salem. Restaurants, hotels, coffeehouses, microbreweries and business headquarters can all be found on this single street stretching from the West End to the Innovation Quarter (and only a block away from Winston Starts).

Industry Hill

Amidst the backdrop of historic structures, the neighborhood has become a blooming hub for makers and creatives, entrepreneurs and entertainers. Industry Hill represents the collaborative efforts of community stakeholders who are actively shaping our bright collective future.

Innovation Quarter

Innovation Quarter is one of the fastest-growing urban-based districts for innovation in the United States. Home to more than 170 companies, five leading academic institutions, more than 3,700 workers, 1,800 degree-seeking students and more than 8,000 workforce trainee participants, the Innovation Quarter is a place for research, business and education in biomedical science, information technology, digital media, clinical services and advanced materials—creating a robust knowledge community.


One name looms large in Winston-Salem, and that’s R.J. Reynolds. His legacy was forged through his tobacco company and his name still rules along the Reynolda Mile, a vibrant little neck of the woods that packs culture and history with taste and indulgence. Here you’ll find Graylyn, Reynolda House, Reynolda Gardens, Reynolda Village and the Southeastern Center for Contemporary Art (SECCA). It’s Winston-Salem’s destination for shopping, dining and sightseeing just moments away from downtown.

Trade Street

An ultra-hip area of downtown, the Downtown Arts District is an eclectic collection of working studios, galleries, shops, residences, restaurants, and nightlife. Just a block from the Benton Convention Center, this exciting neighborhood is easy to find and even easier to enjoy.

West End

The West End neighborhood was one of the first streetcar suburbs in North Carolina and contains well-detailed examples of the Queen Anne, Neo-Classical Revival, Colonial Revival, and Craftsman styles. The neighborhood today is one of the most intact, fully-realized examples of a “turn of the century” suburb and has retained its system of parks and residential boulevards.

Sports and Recreation

If you’re a player, spectator or both, Winston-Salem has many opportunities to take time away from the office and connect with friends and neighbors. Winston-Salem also has a bike sharing program and a continually-expanding system of greenways to explore.


  • The Best of Winston-Salem guide presents a comprehensive Newcomer’s Guide, helpful Neighborhood Guides, and curated lists of the very best the city has to offer.
  • If you’re looking for things to do, Visit Winston-Salem features an events calendar brimming with weekly happenings and annual festivals.
  • For parents and caregivers, Triad Moms on Main is a valuable resource, providing informative guides on childcare, summer camps, and a wide range of family-friendly activities.

Watch the video below to discover additional points of interest in Winston-Salem: