John Craig has 40 years of experience in strategic marketing. For the last 15 years, he has been a co-founding partner for Windward Group, a strategic consulting partnership, with clients include Crate&Barrel, Godiva Chocolatier, Nationwide Insurance and Barnes and Noble, among many others. He has also spent much of his career at Sara Lee, where he had P & L responsibility for two apparel brands: One Hanes Place and Just My Size. Then he led the marketing function for Kaplan Early Learning Company; where he launched innovative state based target marketing campaigns. He holds an BA in Journalism from the UNC Chapel Hill, a MS in Education from Indiana University, Bloomington and an MBA in Marketing from UNC Chapel Hill.