Keith Vest

Keith Vest is Chairman of The Variable, Partner at 100watt and Founder of Sunshine Beverages. After starting and running a design firm for twelve years, Keith co-founded The Variable in 2011. Keith has made a career out of helping major brands grow and evolve, including Krispy Kreme, Lowes Foods, Wells Fargo, Hanesbrands and Planters Lifesavers. Using these guiding principles, he co-founded Sunshine Beverages in 2013 and, in 2017, helped launch 100watt, a business incubator and accelerator that helped start ROAMD, Kabook!, Peanut Better and Patch.