Red Maxwell, the CMO for Bigfoot Biomedical. Bigfoot designs, develops, and operates a software and medical device ecosystem for insulin-therapy. Prior to Bigfoot, Red served as Chief Marketing Officer of AvidXchange and helped grow the Charlotte based FinTech to “unicorn” status. Red has also filled the Chief Marketing Officer role for the SilkRoad Equity family of companies in the HRTech and Public Safety sectors. He lectures at the Wake Forest University School of Business and serves on its Charlotte Executive Board. Red was a contributing author to The Wall Street Journal Business Bestseller, The Big Moo.